Jessica Egyhazi, Associate Principal
Misaki Marketing Communications
Jessica Egyhazi’s professional career includes marketing and communications work for small businesses, Fortune 100 companies and nonprofits. In addition to over 10 years of writing experience, she has a background in project management, sociological research, and client management. Jessica received a Master of Business Communication degree with an emphasis in marketing communications from the University of St. Thomas. Her undergraduate degree is from Carnegie Mellon University in creative writing and psychology. In 2007, Jessica was recognized with a “Walking in our Customers’ Shoes” excellence award from GE Money, a division of General Electric, for notable client management work with national businesses such as Marvin Windows and Thermal Industries. Jessica is a member and active participant in a variety of industry associations including the American Marketing Association and the Minnesota Interactive Marketing Association.
Writing and Editing – Jessica has been writing since childhood and publishing her work since adolescence. She has written for both business-to-business and business-to-consumer audiences and has experience writing and editing for a variety of industries. Her experience includes:
Advertising disclosure (print, television, radio) Case studies Diirect mail Educational scripts Newsletters, print and online Online flash advertisements Point of Sale materials |
Press releases Print advertising copy Promotional materials Reference guides Research papers (APA style) Resumes Reward and incentive packages Training manuals Web content |
Project Management – Jessica manages multiple, highly complex marketing projects to completion and leads imaginative solutions with cross-functional teams. She has supervised teams for a variety of projects including:
Automation of client onboarding processes Brand identity Business acquisition product mergers Data system improvements |
New product launches Product simplification Product relaunches Six Sigma process improvement |
Client Management- Jessica has client management experience with national organizations through a Fortune 5 company as well as with small Minnesota businesses through consulting work. She builds strong working client relationships through collaborate efforts that profitably meet client goals. Past national clients include those in the home improvement, power sports, outdoor power equipment, recreational vehicle, and marine industries. In addition she has worked with clients in the bio-medical, commercial real estate, education, and nonprofit sectors. Jessica is committed to driving growth through dedicated client management for organizations dedicated to their customers.
Sociological Research – Jessica has a strong research background from her education at Carnegie Mellon University. In addition to conducting primary and secondary sociological research during her studies, she was awarded a post-graduate fellowship from her university to pursue sociological and ethnological research in Europe. The key to effective marketing is knowing your customers; sociological research of target markets is a vital first step. Jessica uses her research background to help clients identify customer opportunities they may not have known existed.
For more information, contact us at 612.822.2320 or write to elise@misakimarketing.com.