Market Research Services
“If you can’t measure it, you can’t manage it.”
Peter Drucker, Management Guru, Author and the Father of Business Consulting
Misaki Marketing Communications recognizes you have a passion for your business. And while passion is 95% of what motivates you to be in business, understanding what your prospective clients and existing clients want and need is a key to staying in business.
Successful marketing isn’t done with “smoke and mirrors” or in a vacuum. We strongly encourage the use of market research—either primary or secondary, or both—to create campaigns which will ring true with your potential and existing client base.
External and internal factors influence human behavior. That’s why measuring client value and motivation can be an ongoing endeavor. Misaki Marketing Communications knows what questions to ask when conducting primary research and where to access secondary market research so you have worthwhile information at your finger tips.
With most marketing initiatives, we will conduct a marketing audit to achieve the following objectives:
- Provide a broad and in-depth snapshot of industry trends; key competitors; brand strength; potential alliances; existing marketing knowledge, attitudes and desires of all partners; and existing marketing communications
- Allow all partners to be heard – gather all perspectives, opinions and viewpoints
- Capture perspective of current loyal clients
- Establish a foundation for strategic marketing planning
- Create a comprehensive marketing plan that will be all encompassing, effective, and efficient
In addition to market research, we believe measuring your marketing efforts is important too. This requires gathering accurate and meaningful marketing metrics including business objective metrics, customer acquisition metrics, customer experiential metrics, customer retention metrics, and marketing effectiveness metrics.
Depending on the scope and depth of your market research needs, Misaki Marketing Communications will partner with The TCI Group, one of the most experienced marketing research companies in the Twin Cities.
For more information, contact us at 612.822.2320 or write to elise@misakimarketing.com.