Strategic Marketing Communications
“As the president and former litigation department head, I had the pleasure of working with Elise. She is very personable, intelligent and innovative—all characteristics that helped in strategically increasing the visibility of our law firm. Elise was able to manage the marketing department to streamline and improve our marketing collateral, website, advertising, media relations, client events, business proposals and market research.”
Briggs and Morgan, P.A.
At Misaki Marketing Communications we offer each client the opportunity to take their business to the next level with strategic marketing communications. If you want to increase sales, grow your business, attract new clients, enhance your image, and strengthen client loyalty, we’re the professionals to help you.
With over a decade of experience as a marketing director, Misaki Marketing Communication’s Principal Elise Schadauer has a thorough understanding of the overall external communications needs of an organization. She is knowledgeable and experienced at all levels of marketing communications from planning to implementation and has provided leadership in the strategic communications direction and management of:
| Advertising |
Market research |
SEO/Website development |
| Books |
Marketing planning |
Seminars, webinars |
| Brand identity |
Public relations |
Telemarketing |
| Business development | Search advertising |
As part of the strategic marketing communications process, we will work with you to determine how your business is currently positioned in the marketplace, help you identify or redefine your ideal customers, develop key marketing messages, and create a roadmap of tactics to implement your marketing communications strategy.
Marketing planning – We help you create a standalone or component marketing plan that outlines key messages, key audiences, analysis of competition and your existing marketplace positioning.
Brand identity – How do you want your clients to perceive your product or services? Misaki Marketing Communications will help you establish the best name, symbol and related marketing messages to differentiate your organization from your competition.
Business development – Whatever your business development need—a brochure, newsletter, business proposal, sales letter—we will walk you through the strategic steps so you advance with confidence. Misaki Marketing Communications also provides the full range of writing services to carry out any marketing or business development communication tactic.
SEO/Content-driven website development – With proven success in writing SEO web content, Misaki Marketing Communications will help you plan what topics, keywords, and functions will work to your advantage on a content-driven website.
Search advertising campaigns – Want to increase traffic to your website? Our strategic approach to search engine marketing will help you create and test a campaign to move your website higher up on search engine rankings.
Public, media relations – One of the most inexpensive methods of increasing your business’s visibility in the marketplace is through media relations. Misaki Marketing Communications will work with you to develop a strategic public relations plan that is focused on messages, audiences, and media outlets relevant to your products or services.
Advertising campaigns – At times and when done consistently, print advertising has a place in marketing a business. We begin any advertising campaign by outlining your goals for the campaign, how to accomplish those goals, and how to measure the outcomes from the advertising.
Telemarketing campaigns – Strategic telemarketing works. Misaki Marketing Communications will help you clearly define your telemarketing objectives, create a well-written script, work with well-trained callers, and develop additional client “touches,” such as mailing or texting during the campaign.
Book manuscripts, proposals, query letters – Writing a business book is a huge undertaking. When you want to do it right, you’ll find that an experienced co-writer or editor is most helpful. From query letters and book proposals to completed manuscripts, Misaki Marketing Communications has worked with business people to write and publish their books.
Primary, secondary market research – Misaki Marketing Communications conducts primary and secondary market research for a variety of clients. Valuable information can be added to a client's base of knowledge related to positioning their companies, sizing up the competition, targeting prospective clients, and much more.
Seminars and webinars – Hosting a seminar or webinar is a great way to interact with clients and prospects. We go over all of the fine details to promote the webinar, help you plan the actual event, and follow up with your guests.
For more information, contact us at 612.822.2320 or write to elise@misakimarketing.com.