Website Content and Search Engine Marketing
“In 2002 we were proud to launch a new Interlachen Travel website. Elise wrote all of the content and helped us determine which pages would be advantageous for promoting our travel services. She worked closely with the website design firm to keep the flow of content going to them and proofed all of the content before the website was published live. Elise is very thorough and I’d recommend her to anyone who wants to promote their business using a website.”
Ann Gray, CTC
Interlachen Travel Founder and Owner
The Internet is a wonderful vehicle for promoting your business and communicating with your clients. More than ever, business decision-makers are turning to the Internet as a source of information to solve their problems.
According to a 2007 Pew Internet Study, 71% of all Americans are now using the Internet. Two thirds of Americans engage in e-commerce, blog readership is on the rise, Internet videos such as YouTube have surged, and businesses are becoming more sophisticated about their own websites and conducting business online.
Misaki Marketing Communications is experienced in writing marketing content for the Internet—both for websites and search marketing campaigns.
SEO Website Content
Search Engine Marketing
SEO Website Content
The most important sales tool on your website is the content. Driven by the nature of the Internet, well-written, search engine optimized (SEO) web content will increase your search engine ranking thereby making it easier for prospects to find your website.
Once prospects visit your website, the usability of the content is essential for converting them into first-time clients. For existing clients, user-friendly content and site organization will ease their visit and reflect favorably on your business.
Misaki Marketing Communications has proven success in writing SEO web content for clients. Our focus begins with understanding your business as well as the features and benefits of your products and services.
The content itself is focused on a number of factors including the use of accurate keywords, a consistent voice from page-to-page, and active words that address your visitor’s needs. Attentive to making your Website user friendly, we format content to be skimmed in a marketing oriented style that presents the benefits of your services or products.
Where appropriate we will link text to other areas of your website as they are mentioned in the content. Linking to external sources that reinforce your information will also be provided.
Services include:
| Blogs |
Keyword selection |
| Content driven site planning, navigation |
News releases |
| E-zines/E-newsletters |
SEO content development |
| Internal and external link selection | White papers |
Search Engine Marketing
Search engine marketing or search advertising is the overall process of marketing a site on search engines. It will increase traffic to your website, can be tested and changed quickly, is inexpensive compared to website banner advertising and traditional advertising, works for you 24/7/365, and will assist you in quickly building visibility for your business on search engines.
Every major search engine (Google, Yahoo, etc.) accepts paid listings, also called sponsored listings or Pay Per Click (PPC) listings. Paid search programs allow you to bid on terms, or keywords related to your business, products or services, you wish to appear in top rankings on the search engine.
Search engines also consider other variables in placing sponsored listings including the bid price and the click-through-rate and landing page quality. Therefore it is essential to have a well thought out campaign to ensure success as well as a quality, well-written website.
Misaki Marketing Communications works with clients to identify keywords that are targeted to your specific prospects. When potential clients type in your keywords, they will see your text ad that links to your website.
To increase your return on investment, we help you identify keywords, create content for your landing page, and recommend potential discounts or giveaways to offer. Misaki Marketing also analyzes the results from your search advertising and tweaks the campaign as needed to make certain the best keywords and offering is in place.
Services include:
Campaign planning, development and management
Google AdWords or Yahoo Search Marketing account registration
Keyword ad campaign development
Campaign testing and tweaking
Report analysis
For more information, contact us at 612.822.2320 or write to elise@misakimarketing.com.