About Misaki Marketing Communications

Elise Schadauer, Principal

Writing and Editing - Elise has been writing and editing her entire adult life and began her career writing proposals for an engineering/architectural firm. She has written for a variety of audiences including business-to-business, the media and consumers, and has extensive experience in writing/editing of:

Strategic Marketing Communications - With a decade of experience as a marketing director, Elise has a thorough understanding of the overall external communications needs of an organization. She is knowledgeable and experienced at all levels of marketing communications from planning to implementation and has provided leadership in the strategic direction, planning, development and management of:

Web Content Development- Elise has not only written website content to optimize communication over the Internet, she has helped clients determine how best to structure their websites to be content-driven. She understands how to address the range of challenges facing clients who want web visitors to access, quickly comprehend, and interact with their businesses. She focuses on:

Market Research - Elise has conducted primary and secondary market research for a variety of clients. Valuable information can be added to a client's base of knowledge related to positioning their companies, sizing up the competition, targeting prospective clients, and much more. Elise’s knowledge of primary research tools is broad and she has assisted clients in conducting surveys through written, online and one-on-one interview methods. To gather secondary research, Elise uses databases available through James J. Hill Library; she then analyzes the information and provides clients with an executive summary and key findings.

Media/Public Relations - Focused on increasing an organization’s visibility, Elise has prepared strategic public relations plans for clients which include defining objectives, audiences, and key messages as well as a range of tactics that best meet the needs of the organization. She has successfully pitched story ideas to the media, provided research and ghostwriting for articles, written and submitted news releases, and placed articles and announcements in a variety of media outlets both nationally and locally in the Twin Cities including: